Sine QliniqueConcept · Naming · Logo design · Brand identity · Art direction · Bilingual website · Copywriting · SEO & GEO · Aesthetic clinic concept
Beauty in harmony with the self.
Sine Qlinique is a concept aesthetic clinic by Alkeme Design, for aesthetic surgery and aesthetic medicine in Sibiu: a name, a handwritten logo, a plum and blush identity and a bilingual website where every price, every recovery and every doctor is visible before the first visit.
The problem
Most aesthetic clinic websites look the same: a smiling model, a list of treatments, a phone number and prices hidden behind a consultation. The questions people actually have, how much it costs, how long recovery takes and who operates, stay unanswered until they are already in the chair. We wanted to show how a clinic can look elegant and still answer everything up front.
The concept
The idea is proportion. Sine means the self, so the clinic promises the right change, the one in which you still recognise yourself. The Greek canon of thirds and fifths becomes the brand: it decides the imagery, the measured tone and the interactive bust on the homepage, and every page stops before promising more than medicine can.
Concept & name
Sine Qlinique: the self, and a clinic written with a Q. The Q makes the name elegant and keeps it clearly apart from the cosmetics brand Clinique. The slogan says the whole idea in five words: beauty in harmony with the self.
The logo
A handwritten wordmark with a Q that closes around a single dot, in a vertical lock-up, a horizontal one for the header and an SQ monogram on a plum circle for the favicon and the app icon. On the website the logo writes itself, stroke by stroke, the way it was drawn.
Website: the homepage
The site opens with the logo writing itself, then descends into a portrait that turns towards you as you scroll. Below it: a procedure explorer with price, duration, anaesthesia and recovery side by side, the canon of proportions drawn on a Greek bust, three sentences that fill in as you read, the consultation told in three steps, the team, a tour of the clinic, a recovery timeline you drag day by day and the numbers that matter.
Procedures, prices and booking
Every procedure has its own page with a fixed price, what the price includes and what it does not, the duration, the recovery and the questions people ask before they decide. The price list shows everything in one place, and booking takes a name and a phone number, without asking for health data.
On mobile
The portrait, the explorer and the bust work by touch: the camera on the bust follows your thumb, and the explorer turns into cards you swipe through.
What we did
MarketSibiu, Romania
- Concept & naming
- Logo design & monogram
- Brand identity
- Art direction & imagery
- Bilingual website, Romanian and English, 76 pages
- Copywriting within the Romanian medical advertising rules
- SEO, GEO & AEO content
Logo Design →
A logo and the brand essentials to use it well.
Brand Identity →
A complete, ownable brand system.
Web Design →
Interactive websites built to feel premium.
Copywriting →
Words that sound like you and make people act.
SEO & GEO →
Rank on Google, get cited by AI.
AI Search & Entity Visibility →
Get recognised by AI and Google.
Questions we get
Is Sine Qlinique a real clinic?
Sine Qlinique is a brand and website concept by Alkeme Design, created to show how an aesthetic clinic in Romania can present itself. The procedures, the prices and the recovery times follow real practice in Romania.
Who designed Sine Qlinique?
Alkeme Design created the concept, the name, the logo and the monogram, the identity, the art direction and the bilingual website, and wrote every page in Romanian and English.
How should an aesthetic clinic website show its prices?
As fixed prices, each with what it includes and what it does not. Sine shows the full price for every procedure, the anaesthesia, the night in hospital where needed and the check-ups, so nobody has to ask before they understand the cost.
What can a clinic say in its advertising in Romania?
The Romanian College of Physicians does not allow superlatives, guarantees, offers or packages in medical advertising, and before and after photos need written consent. Every text on Sine was written within those rules.
Do you design websites for aesthetic and dental clinics?
Yes. Alongside Sine Qlinique we created Smalț, a dental clinic concept, and we design clinic websites in Romanian and English, from the identity to the pages for each procedure.
Can Alkeme Design create a brand like this for my clinic?
Yes. We take a clinic from the name and the logo to the identity, the imagery and a website that answers price, recovery and doctor before the first visit.
Decisions, and why
Prices up front
Every procedure shows its full price and what it includes. Trust starts when the cost stops being a secret.
Recovery, day by day
A timeline you drag shows what is normal on day 7 or day 30, so the fear of the unknown becomes a plan.
Elegance without promises
No superlatives, no guarantees, no offers. The tone is calm and measured, as the medical advertising rules require and as the brand wants.
The result
Sine Qlinique is a 76-page bilingual website with a homepage built as a scroll story, a page for every procedure, a full price list, a recovery timeline and an FAQ, all written within the Romanian medical advertising rules.
More work
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