Brand design studio · For UK product brands BRAND IDENTITY, PACKAGING, WEBSITES AND INSTAGRAM GRIDS, DESIGNED AS ONE SYSTEM.
Brand design studio · For UK product brands BRAND IDENTITY, PACKAGING, WEBSITES AND INSTAGRAM GRIDS, DESIGNED AS ONE SYSTEM.
Premium on shelf, premium on feed, premium on web!
A brand design studio built for product brands.
Brand identity, packaging, websites, Instagram grids and ad creative,
designed as one system, delivered fast. Bold, unconventional work for founders and brands.
Web design portfolio · landing pages in motion
four components, one project
brands that have come through the studio
on the shelf and in the hand
Packaging and label design that reaches the shelf. Box, pouch, tube, label, designed as one system, not as separate pieces.
how we work, not what we say
On the grid · Instagram
The person behind it
Ovidiu Tărbuc · Founder, Alkeme Design
Where engineering meets creativity. An engineer turned designer, building brand systems for product brands.
More about Ovidiu → Instagram → LinkedIn → Facebook → Email →
Send your brand: website, Instagram or packaging. We record a 15-minute Loom pointing out what's holding it back and what a unified system would change. No pitch deck, no strings.
AI made design instant and everywhere. That is exactly why human-led, intentional design is worth more now, not less.
Read → BrandingA logo is no longer a file in four colours. A brand identity today is a living system that has to work everywhere.
Read → WebA premium website today is an interactive brand experience, not a static brochure. Here is what separates the two.
Read → InstagramInstagram moved to a 3:4 vertical grid and became a search engine. Here is what changed and why your strategy has to change with it.
Read →Straight answers on pricing, timelines and process, before hiring a design studio.
Pricing & budget
A complete brand identity is scoped and quoted per project: a logo alone sits lower, a full system with packaging or a website runs higher. The Alkeme Design brand identity covers strategy, logo, type, colour, motion and guidelines. Tell us the scope and we quote it.
A brand website is scoped to what you need: a focused brand site sits lower, interactive or e-commerce builds run higher. Because we design and build with custom motion and SEO in mind, every project is scoped and quoted individually.
Packaging design is scoped per product line, depending on SKU count, structure and print-ready artwork, with multi-variant or premium unboxing ranges running higher. Alkeme Design delivers shelf-ready, production-ready packaging.
A full rebrand scales with scope: identity, packaging, website and rollout, while a lighter refresh sits lower. Alkeme Design evolves the brand without losing its equity and scopes every rebrand after a discovery call.
Timelines
A full brand identity usually takes 3 to 6 weeks from kickoff, including strategy, design and revisions. Logo-focused work moves faster; larger systems with packaging or guidelines take longer. Feedback turnaround is the biggest variable.
Most brand websites take 6 to 12 weeks from kickoff to launch. Simple sites can go live in 2 to 4 weeks; interactive or e-commerce builds take several months. Content readiness is usually the biggest factor.
A complete rebrand typically takes 6 to 12 weeks depending on scope, identity, packaging, website and rollout. A focused brand refresh can be done in 3 to 4 weeks.
Process & working with us
Every project runs through four stages, discovery, strategy, design and delivery, with clear checkpoints and feedback rounds at each. No black box: you see the thinking and the work as it develops.
Yes, strategy comes first. A logo without positioning is just decoration. We define your audience, tone and market angle before any visual design, so the identity works for the business, not just looks good.
Each deliverable includes structured revision rounds at defined stages (typically two to three). Because we start from strategy and share work at checkpoints, projects rarely need more, and extra rounds are always available.
Yes. We work remotely with product brands across the UK, from London to Edinburgh. Romania is two hours ahead of the UK, so calls sit inside your working day, and quotes are in pounds.
On final payment you get a perpetual licence to use your finished brand assets everywhere, delivered organised and ready to use with guidelines. Your brand keeps a small "Made by Alkeme Design" credit, and a white-label licence removes it for a separate fee. Editable source files and a full copyright transfer are available as a separate agreement if you need them.
Our services in depth
A brand identity includes strategy, a logo suite, colour palette, typography, motion and a brand guidelines document. Depending on scope we add packaging, social templates and web direction so the brand is ready to launch everywhere.
Rebrand when your identity no longer matches where the business is going, after a pivot, a new audience or growth, or when it looks dated next to competitors. A rebrand evolves your look without losing the equity you've built.
Yes. We deliver production-ready packaging with correct dielines, bleed and print specs, ready to send straight to your manufacturer, plus the unboxing experience that reflects the brand on the shelf.
Both, we design and build. You get a finished, launch-ready website with custom motion and interaction, engineered for experience and SEO, not just static mockups. If you have a developer, we can hand off design-ready files instead.
Email design covers on-brand newsletters, lifecycle flows and campaign templates, built to be readable, clickable and consistent, ready to load into your email platform.
Instagram grid design treats your feed as one visual system rather than isolated posts, templates, layouts and content structure that keep the profile premium and cohesive. For product brands it turns the feed into a branded storefront.
Ad creative covers static, motion and carousel ads for paid social and display, performance-led concepts built to stop the scroll and convert across Meta, TikTok and display, with testing variations so you can refresh before creative fatigue.
Art direction is the creative vision, mood, composition, typography and photography direction that ties everything together; design is the execution of it. We set one coherent visual concept across every touchpoint.
A good product brand website is fast, clear and on-brand, one story, easy navigation, strong visuals and motion that guides the eye to the action. Our web design is engineered for both experience and SEO, so the site ranks, loads and converts, not just looks good.
A designed Instagram grid turns your profile into a branded storefront, cohesive templates, layout and content structure that build recognition at first glance. For product brands it lifts profile-to-follow and follow-to-buy, because a premium feed signals a premium product.
UI/UX design covers the structure, flow and interface of your website or product, user flows, wireframes, interaction and visual UI. UX is how it works; UI is how it looks. We design both so the experience is intuitive and on-brand, built to convert, not just to impress.
Motion design brings the brand to life through animation, logo animation, animated social content, UI micro-interactions and short-form video. For product brands it makes the feed, website and ads feel premium and stop the scroll. We build motion into the brand system from the start.
Visibility on Google and in AI
By being easy to retrieve and easy to quote. Clear, factual pages, consistent details about who you are across the web, FAQ and schema markup, and third-party confirmation like reviews. AI engines compose an answer from sources that agree with each other, so a brand described the same way everywhere gets named and one described four different ways gets skipped.
Serve the content in the HTML, not after a script runs. Keep the site fast, give each page one clear intent, and use structured data so the meaning is explicit. Most sites that do not rank are not penalised, they are simply hard to read.
Usually because it cannot be read: slow loading, content delivered by JavaScript, or pages that say nothing specific. Less often it is indexed but has nothing that makes it relevant to the query. A short audit tells you which of the two it is.
Decide what people actually type, then own those phrases with one page each. Visibility is not a single switch: it is a fast site, pages matched to real search intent, structured data, and mentions elsewhere that confirm what you claim.
Both, and we build them together. SEO and GEO are part of how we design a site rather than something added afterwards, because structure, speed and copy are design decisions before they are search decisions.
Last updated: July 2026